Rob Haines now Head of Sales for Safety Footwear
Overland Shoes, the footwear powerhouse behind Bobcat Safety Footwear, is expanding its commercial leadership team with the appointment of Rob Haines as Head of Sales for Safety Footwear, effective immediately.
Bringing more than 30 years of international sales experience across footwear, workwear and construction, Haines will lead sales development for Bobcat Safety Footwear with focus on market expansion, new sales channels and supporting new and established customer partnerships.
The appointment comes as Bobcat Safety Footwear, which recently celebrated its first anniversary, enters its next phase of growth.
Haines joins from BTC Activewear Ltd, where he was Head of Sales and Marketing. His previous senior commercial roles include positions at Briggs Industrial Footwear, CAT Workwear UK and Dickies.
In a full-circle moment, Haines – who began his sales career at Dickies in 1995 before going on to become Regional Sales Manager – will also lead the return of Dickies Safety Footwear to the UK market. While details remain under wraps, the relaunch is confirmed for early 2027.
"What attracted me to Overland Shoes was the opportunity to work with a business that has a strong heritage in the footwear industry and a genuine understanding of what makes brands successful," said Haines.
"The opportunity to help grow the Bobcat Safety Footwear brand following its launch in late 2025 was particularly appealing, as was the prospect of being involved in bringing Dickies Safety Footwear back to the UK market.
Having had an association with Dickies for over 20 years, the opportunity to play a part in its return is something I'm particularly proud of."
