A new initiative from Russell Roof Tiles will see it match fund the amount of money its staff raises for charity.
The roof tile manufacturer has launched its ‘Pitching for Pennies’ promise to ensure that it supports and recognises those members of staff who are committed to raising money for worthy causes. This is the first time it has carried out this type of imitative on such a large scale.
Research shows that match funding stimulates higher and more frequent giving, with donations being 2.5 times greater on average.
The scheme will be open to everyone at Russell Roof Tiles and will take place across its three UK sites in Burton and Lochmaben.
Russell Roof Tiles will be putting any donations directly towards its Community Fund, an initiative it launched in 2018 that allows a number of charities to share and benefit from a fundraising pot.
Russell Roof Tiles has always been dedicated to supporting local causes, raising £78,000 for a variety of organisations since 2015.
Its current chosen charities include Shropshire.Staffordshire.Cheshire Blood Bikes and Dumfries and Galloways Blood Bikes – both of which carry out vital work in their communities delivering blood to people who desperately need it.