General Building Plastics (GB Plastics) has appointed Clare Falls to the position of support manager.

In her new role, Ms Falls will provide a range of managerial and staff development support to each of the company’s branch managers and their teams across the GB Plastics’ Midlands network of six offices and trade counters in Rugeley, Shrewsbury, Walsall, Banbury, Kettering and Oswestry.

An experienced customer service and staff training specialist, Ms Falls is returning to the second generation family business after more than eight years as a relief manager for hospitality and leisure business Marstons.

Reporting directly to GB Plastics’ general manager Matt Wedderkopp, Ms Falls’ role enables her to utilise and channel her extensive experience in staff training.

She said: “Training staff in the hospitality industry is a major element of the day-to-day role of a relief manager, and the newly created post with GB Plastics is an ideal opportunity to channel this experience to provide additional product and customer service training and guidance to branch managers across each of the trade counter locations.”

Wendy Hill, director at GB Plastics, added: “This is a new role created in response to sustained growth and levels of business – particularly as we now have six branches across the Midlands. Clare has already had a positive effect on the whole team. It’s excellent to have her on board, and for her to be making such a positive impact so quickly since rejoining the family business.”