The PHG has appointed John Dicken to the position of Instinct product group manager.

Instinct purchase values were over £32m in 2016 with strong growth forecast for 2017.

PHG identified the need to create a full time role to plan and co-ordinate the direction of the own label product range working closely with the membership.

Mr Dicken’s appointment will offer PHG the opportunity to focus more time strengthening relationships and developing purchasing strategies with our Instinct supply partners.

In his previous position at Ridgeons, Mr Dicken was involved with the Instinct own label project at its inception in 2012 and brings a wealth of knowledge and expertise to the role.