STOKE-ON-TRENT: Dunlop Adhesives, the innovative manufacturer of tile adhesives, grouts and finishing products, launches new online training initiative, the E-Learning Portal.


As part of its commitment to making all aspects of tiling easier - from selling to selecting to actually using, the manufacturer has just launched a new E-Learning Portal with completely free registration.

The online initiative recognises that it can be difficult for merchants and their staff to spend time off site or away from their normal responsibilities on training courses. Instead, as it's web based and offers ‘save as you go' capabilities, the new E-Learning Portal allows people to develop their knowledge of tiling in their own time, at their own pace and from pretty much anywhere with internet access.

The portal employs a completely modular format and allows registered users to undertake training by tiling locations including kitchens and bathrooms, by tile types ranging from ceramic to natural stone and even by background surfaces such as plasterboard, cement board, timber floors and more. After completing all of the modules, users can then take an online assessment and, subject to satisfactory performance, download a special Dunlop Adhesives' certificate of competence.

The site also includes a host of other valuable resources. This includes video and downloadable printed ‘How to' guides, which offer advice on common tiling jobs, as well as information on the full Dunlop Adhesives' range.

Speaking of the new E-Learning Portal, Debi Bailey, brand manager at Dunlop Adhesives, said: "Recognising that tiling products can be fairly similar in attributes and performance, Dunlop Adhesives has continually sought new ways of ensuring our brand stands apart and of making it easier for merchants to sell our range. To date, this approach has seen us introduce attention demanding point of sale materials, promotional incentives like the Dunlop Adhesives' Sporting year and sales support tools like our grout selector swatches and boards.

"By equipping stockists and their staff with greater knowledge of all areas of tiling, it will enable them to identify more opportunities to cross and up sell and also to offer customers better advice - thereby encouraging customer loyalty and repeat business. The ultimate result of all this, should be a noticeable increase in sales.

"In this case, knowledge really is power."